Validate before investing
Map out problems, risks, priorities, and scope before making development decisions that impact time and budget.
Technology Audit & Blueprint
Technology Strategist & Full Stack Developer
Simplify business processes with digital systems that actually work.
From strategy and architecture to systems ready to be used, managed, and scaled.
20-minute initial consultation · Directly with Seto · No obligation to start a project
10+Years of experience
99.9%Managed system uptime
40%Faster deployment
30–60%Web performance gains
Bridging business strategy with technical decisions—from blueprint, build, and deployment to systems that actually get used.
About Seto
I am a Technology Strategist and Full Stack Developer with experience building and developing digital systems across industries. My focus is always the same: technology must simplify operations, reduce risk, and give businesses room to grow.
A background as a developer, Head of IT, and Director of Technology has made me accustomed to seeing products from two angles—technical details and business impact.
FocusStrategy, Architecture, Delivery
ApproachBusiness-first, production-ready
EducationMaster of Information Systems Management
CollaborationOwner, product, and technical team
Capabilities
From the initial idea to a system running in production.
Every business has a different starting point. Identify the context closest to your situation, then combine the relevant capabilities to achieve the results you need.
Check first.The right technology decisions start with a thorough understanding of the problem.
Build the right solution
Translate business needs into websites, applications, dashboards, portals, or operational systems that are ready to use and scale.
Custom Software Development
Improve existing systems
Strengthen performance, integrations, infrastructure, security, and automation to reduce operational bottlenecks and technical risks.
System Improvement & Automation
All Services
Choose the capabilities you need.
01
Website & Web Application
Company profiles, microsites, e-commerce, portals, and dashboards that are responsive, fast, SEO-ready, and easy to manage.
- Company Profile
- E-Commerce
- Custom Dashboard
02
Mobile Application
iOS and Android apps for operations, transactions, customer service, and cross-platform digital product needs.
- Flutter
- React Native
- API Integration
03
Business System
CRM, ERP, POS, and internal systems designed from real workflows so data and teams move more efficiently.
- CRM & ERP
- POS
- Workflow Automation
04
Cloud & System Architecture
Cloud foundations, databases, deployment, caching, monitoring, and security for systems that are stable and scalable.
- AWS & DigitalOcean
- CI/CD
- Performance
05
AI, Chatbot & Automation
Development of AI assistants, Facebook Messenger or custom web chatbots, and WhatsApp dashboards for customer service and operational automation.
- AI Assistant
- Custom & Messenger Chatbot
- WhatsApp Dashboard
06
Technology Strategy
Technical advisory to align product priorities, architecture, team, risks, and roadmap with business goals.
- Technical Audit
- Product Roadmap
- Team Direction
First Step
Make sure your technology investment starts with the right decision.
Digitalization doesn't always mean building a new application. Through a system opportunity and automation audit, we identify the problems worth solving, the risks to control, and the priorities with the greatest business impact.
What you get
- ✓ Mapping of manual processes and operational bottlenecks
- ✓ Prioritized problems, opportunities, features, and risks
- ✓ Practical solution recommendations for your business
- ✓ Overview of scope, timeline, and investment
- ✓ Actionable roadmap for next steps
The initial consultation does not require you to immediately start building a system.
Portfolio
Building digital platforms for different needs and scales.
From health platforms, institutional learning, and academic services to clinic websites and commerce—each project is designed for specific needs and remains operational to this day.
THINK IN SYSTEMS01
Digital Health Platform
GueSehat
A public health platform that brings together editorial content, doctor and healthcare facility directories, disease and medication information, community, events, and health monitoring features.
One digital ecosystem to help users find health information, facilities, and services in a more connected way.
Health PlatformContent & DirectoryWeb Application
Visit product ↗02
Learning Management System
MBC RRI
An institutional learning platform that manages training, participants, instructors, curriculum, forums, e-library, and RRI alumni data in one system.
Supports the management of hundreds of training programs and thousands of participants through a structured learning process.
LMSTraining ManagementPublic Institution
Visit product ↗03
Clinic Digital Experience
Mahva Clinic
A clinic digital channel that presents service profiles and key information to help prospective patients understand their treatment options before connecting with the clinic.
Strengthens the clinic's digital presence as part of the patient journey in seeking information and services.
HealthcareClinic WebsiteDigital Experience
Visit product ↗04
Brand & Commerce Website
Klarens Indonesia
A brand website to introduce the philosophy, categories, and product details of Klarens while connecting visitors to purchasing channels across various marketplaces.
Unifies brand communication, product catalog, articles, and a path to purchase in one digital experience.
Brand WebsiteProduct CatalogCommerce
Visit product ↗05
Academic Library Portal
Gunadarma University Library
A library service portal that connects the academic community with book catalogs, repositories, journals, electronic collections, procedures, and administrative services.
Serves as a central access point for library services and information to support academic reference and administrative needs.
Library PortalAcademic ServicesDigital Collection
Visit product ↗Freelance Agency Collaboration
Implementing digital products with agency partners.
As a freelance development partner, I collaborate with agencies to translate strategy and design into websites and platforms ready for commerce, corporate communication, content, loyalty, and operational integration needs.
Each project was completed in the context of collaboration with the agency and relevant team, not as a direct Dikaya.id project.
01
E-Commerce & Inventory Integration
Joylab E-Store
Freelance development partner · Agency collaborationDevelopment of a commerce platform with structured product information, reward points, and inventory integration between online channels and physical stores.
E-CommerceReward PointsInventory
Delivered
02
Enterprise Corporate Platform
Lion Wings
Freelance development partner · Agency collaborationImplementation of a corporate website to consolidate the company profile, brand and product catalog, and business network information for customers and investors.
Corporate WebsiteProduct CatalogInvestor Information
Delivered
03
Content & Commerce Platform
Majelis Lucu Indonesia
Freelance development partner · Agency collaborationDevelopment of a platform connecting talent and fans through show information, ticket sales, exclusive video content, and merchandise.
TicketingPremium ContentMerchandise
Delivered
04
Corporate & Investor Website
MPM Group
Freelance development partner · Agency collaborationReimplementation of a corporate website to strengthen the delivery of business information, investor reports, company contributions, and employer branding.
Corporate ProfileInvestor RelationsPerformance
Delivered
05
Omnichannel Commerce & Loyalty
Adelle Jewellery
Freelance development partner · Agency collaborationDevelopment of a commerce experience connecting catalog, cross-channel and warehouse data, and loyalty points to support the customer journey.
E-StoreData IntegrationLoyalty Program
Delivered
06
Lifestyle Content Platform
LAzone
Freelance development partner · Agency collaborationDevelopment of a lifestyle content platform managing articles, events, galleries, community networks, and member access in one digital channel.
Content PlatformCommunityEvents
Delivered
Selected Professional Experience
Digital experience for brands and cross-industry needs.
During my career with VP Digital / PT Alpha Guna Media, I was involved in various projects as part of the team—from websites, mobile applications, chatbots, CRM dashboards, to system integrations and self-service devices.
Works are presented as professional experience during the period of employment, not as independent Dikaya.id projects.
Career Journey
Growing alongside greater complexity.
From hands-on execution to directing technology strategy and cross-functional teams.
2017 — 2026
Director of Technology
PT Alpa Guna Media Indonesia
Defined technology strategy, led cross-functional teams, and ensured products and infrastructure aligned with business growth.
2015 — 2017
Head of Information Technology
PT Alpa Guna Media Indonesia
Managed IT operations and system development cycles; achieved 99.9% uptime and cut deployment time by up to 40%.
2013 — 2015
Full Stack Developer
PT MeetDoctor Indonesia
Developed an end-to-end telemedicine platform with API, database architecture, frontend, and real-time communication features.
2010 — Present
Freelance Web/App Developer
Independent
Built web, mobile, cloud, e-commerce, automation, and digital experience solutions for diverse client needs.
How I Work
Listen first. Map risks. Then build.
A transparent process helps us keep scope, quality, and decisions aligned with business goals.
Ship & improve.Serious about building, relaxed while collaborating.
Discovery
Map out problems, manual processes, user targets, priorities, and budget constraints.
Blueprint
Define architecture, data flow, MVP scope, estimates, and development roadmap.
Build
Build the interface, backend, database, integrations, testing, and deployment.
Improve
Monitoring, maintenance, performance optimization, and iteration based on real usage.
Technical Expertise
One ecosystem of expertise to bring products to production.
Not a standalone list of tools. Each group addresses a different layer of problems—user experience, application logic, data, infrastructure, transactions, and automation.
01
Web & Mobile Experience
Product Interface
Building responsive, easy-to-use web and mobile interfaces that remain comfortable to develop as the product grows more complex.
- HTML & CSS
- Tailwind
- TypeScript
- React
- Next.js
- Vue & Nuxt
- Astro
- SvelteKit
- Flutter
- React Native
02
Backend & Integration
Application Core
Designing business logic, APIs, authentication, and service integrations with a secure and maintainable structure.
- PHP
- Laravel
- CodeIgniter
- Node.js
- Express.js
- NestJS
- REST API
- OAuth & JWT
- Webhooks
03
Database & Performance
Data Foundation
Determining data models, query strategies, caching, and storage suited to the nature of transactions and reporting needs.
- MySQL
- PostgreSQL
- MariaDB
- SQL Server
- MongoDB
- Redis
- Firestore
- Oracle
04
Cloud, DevOps & Security
Production Reliability
Setting up infrastructure, deployment, monitoring, and optimization so the system is stable, secure, and ready for traffic growth.
- AWS
- DigitalOcean
- Nginx
- Apache
- Cloudflare
- CI/CD
- CDN & Object Storage
- Git
05
CMS & Transaction
Commerce Platform
Developing digital content and commerce platforms along with payment, catalog, and operational integrations.
- WordPress
- Shopify
- Magento
- Drupal
- Midtrans
- Xendit
- Stripe
- Logistics API
06
AI & Communication
Business Automation
Connecting systems with AI, custom chatbots, Facebook Messenger, and WhatsApp dashboards to speed up responses and reduce repetitive work.
- AI Integration
- Custom Chatbot
- Facebook Messenger
- WhatsApp Dashboard
- Official API
- Unofficial Gateway
- Automation API
- Third-party API
Frequently Asked Questions
Key things before getting started.
Not having a complete brief is fine. A picture of the problem and business goals is enough for the first conversation.
Can we start with a consultation?
Yes. We start with a diagnostic call of about 20 minutes to understand the problem, system condition, goals, and the most sensible first step.
What is the typical project cost?
Cost follows complexity, integrations, platform, security, and target timeline. Once initial needs are mapped, you will receive a clearer estimate and scope.
Can you improve an existing system?
Yes. Work can begin with an audit of code, performance, database, cloud, security, integrations, or workflows before determining improvement priorities.
Can you build a chatbot and WhatsApp dashboard?
Yes. Solutions can include a Facebook Messenger chatbot, custom chatbots for websites or internal systems, AI assistants, and WhatsApp dashboards. WhatsApp integration can use the official platform or a non-official gateway; the non-official option will be explained along with its blocking risks, service changes, and support limitations before use.
Is maintenance available after launch?
Available as needed, ranging from monitoring, bug fixes, performance optimization, security updates, to further feature development.
Do you serve businesses outside Yogyakarta?
Yes. Collaboration can be done remotely for businesses across Indonesia with structured communication and delivery processes.
Are business ideas and data kept confidential?
Yes. Project information is treated professionally, and an NDA can be used when needed before detailed discussions.
Professional Collaborations
Experience contributing to brands and institutions across industries.
Involvement in digital product development, both directly and as part of a team throughout the professional journey.
Logos are used to demonstrate professional experience and do not imply an endorsement or direct contract with Dikaya.id.
Let's Collaborate
Start with a real problem. Define the first step.
Tell me about the process that is still manual, the idea you want to validate, or the system that is hindering growth. I will help map out the most sensible options.
Interactive Break
Before you continue, try completing one level.
Desktop← → or A D to move · ↑, W, or Space to jump
MobileUse the touch controls at the bottom of the game